Companies that planned to move to the online environment and deploy modern technologies within a few years, managed the whole process at once within a few months. Innovation seems to be happening more in people's access to technology. Mainly thanks to the ubiquitous internet connection. 5G technology only records this. Czech operators are forced to reduce the price of data, the whole world is moving to cyberspace called the Internet. These are the factors that make companies think differently. And what challenges does the industry face? Automation, digitization and data. These are the three major main trends that are now resonating in digital technology, mainly due to the new possibilities of artificial intelligence (AI).
Automation and AI
"Automation is definitely nothing new, but some technologies have recently matured - such as AI (Artificial Intelligence) or RPA (Robotic Process Automation), which have the potential to change the way not only companies but also government institutions work," he says. Lubomír Husar from LovelyData. Artificial intelligence algorithms can save companies time, make operations easier, and automate processes. The motivation for their use can be space for their own growth or greater competitiveness. Typical examples of the use of AI in industry are, for example, prediction of machine failure, detection of "scraps" using optical controls or data from checkpoints, chatbots or recommendation algorithms in e-shops.
Virtual assistants or chatbots are also experiencing a big boom, as they can communicate with customers via text and voice messages thanks to artificial intelligence. It is possible to use them on various devices and platforms. A big trend is also personalization, ie real targeting and editing of content according to the platform user or website visitor.
Image, documentation and demand prediction
Artificial intelligence algorithms are used, for example, in the digitization of corporate documents. Using OCR methods, captured documents can be converted to machine-readable documents. In addition, digitization has been significantly accelerated by a pandemic: "Although it has been 'digitizing' for many decades, the process has been rather gradual. Kovid's measures forced the whole society to look for ways to continue working even with limited personal contact. Thanks to the crisis, people and companies had to adapt and find more effective ways of working together, ”says Lubomír Husar from LovelyData.
Effective use of data
Artificial intelligence helps many companies with data volumes, their analysis and evaluation. "Data has been an untapped gold mine since the advent of the digital environment and still remains one of the main trends in digital transformation. For businesses in the new digital ecosystem to thrive, working with data is a critical skill. Organizations have never been alone on the path to digital transformation, customers have always gone in parallel and are adopting new technologies at high speed. There are ever smarter and bright times when businesses have invested in only one data management software, usually CRM, are gone. Common data platforms do not go deep and lack some critical data provided by customers. This inefficient approach leads to an impersonal customer experience. And organizations are beginning to realize this. CDP (Customer Data Platforms) is an integrated customer database that helps companies with unified data collection, big data, processing, consolidation, activation and implementation from online and offline channels, ”points out Vojtěch Strnad from the WDF digital agency. .
The trend is also the use of data for the creation and development of new technologies. "For all new applications, whether it is intelligent industry, agriculture, healthcare or logistics, security and protection of personal data and other exchanged data is essential. Existing solutions are traditionally based on a centralized architecture and do not focus on auditability and consistency. An interesting trend in this area is the use of blockchain, which can be an interesting alternative, ”points out the data security of Jana večerková from Coding Bootcamp Prague.
Evaluating data and obtaining meaningful information that helps with better organization, business, education is still a challenge for companies. "It turns out that organizations are now planning to invest more and more in customer data platforms to support growth and promotion, making 'nice-to-have' technology a 'need-to-have' technology," concludes WDF Strnad.