The facility, located in the Cheb industrial zone near the German border, is designed to become a key logistics hub for the Central and Eastern European region.

One of H&M’s Largest Distribution Centers

Once completed, the Cheb facility will rank among the largest and most technologically advanced distribution hubs within the H&M network. The total planned area is close to 250,000 square meters, with capacity designed to support several thousand employees during peak operations.

The ramp-up to full operation is expected to be gradual, with the site reaching full operational readiness in 2029. The center will play a strategic role in supporting H&M’s growing e-commerce and retail distribution needs across Europe.

Highly Automated Logistics and Advanced Technology

The new distribution center will focus heavily on automation and digitalization of warehouse processes. Advanced systems for sorting, storage, and outbound logistics are expected to significantly improve efficiency and reduce delivery lead times across the European network.

The project also includes a strong IT backbone, enabling real-time visibility and control of goods flow, inventory management, and distribution planning. Robotics and automated handling systems are expected to form a core part of daily operations.

Strategic Location Near the German Border

Cheb has become an increasingly important logistics location in the Czech Republic due to its proximity to Germany and its access to key European transport corridors.

The new H&M facility benefits from this strategic positioning, enabling efficient cross-border logistics and faster replenishment of European retail markets.

Strong Economic Impact for the Region

The project is expected to bring significant economic benefits to the Karlovy Vary region, including the creation of hundreds to thousands of jobs in logistics, IT, engineering, and operations management.

In addition to direct employment, the development is likely to stimulate local infrastructure growth and increase demand for supporting services in the surrounding industrial zone.

Conclusion

The planned H&M distribution center in Cheb represents one of the most ambitious logistics developments in the Czech Republic. With full operations expected by 2029, the facility will become a key pillar of H&M’s European supply chain while further strengthening Cheb’s position as a strategic logistics hub in Central Europe.